Thursday, July 11, 2013

How To Optimize Success Through Efficient Site Operations

By Aaron Slot


Everything has ups and downs even running a self-help seminar information website. You might not be using SEO and online marketing correctly if you are still in a rut after incorporating it. You should examine the various ways to use these to make them beneficial and make your website a success.

To make the overall user experience on your self-help seminar information website an easy and pleasing one, don't make them guess how they got to a particular page. To make it easier for them to navigate, include a 'breadcrumb trail' at the top of each page so that they know exactly where they are. This way they'll be more likely to come back to your website to find more information.

Following the same pattern that most self-help seminar information websites have will make it easier for the user to navigate through your website. One feature that sites often do is putting the search bars at the upper right corner. This is where most users will look if they are looking for information they want found right away. The more quickly they find useful information, the more satisfied they will be thus allowing them to want to come back again.

If your self-help seminar information website is a good website it will not be created in one sitting. A good site is a constant work in progress. Your website should always be changing in adapting to the public's perceptions and needs. Any new requirements should be implemented easily when required which is why a good self-help seminar information website needs to be flexible.

Avoid writing an article the length of a book. Keep articles short enough they do not bore readers but long enough to get their attention. A limit of four hundred to fifteen hundred words is best. Links and hits from search will be attracted if the content is useful and to the point.

If your prospects can't contact you, you don't have a prayer of getting them involved and engaged with your business. Make sure your contact information is displayed prominently in your "About" page, or in your "Contact Us" page - and then make sure that those pages are accessible from every page in the site.

Your social media profiles should always be buzzing whenever you load new content onto your site. Tweet, Facebook update, and post on any other social media to alert your users and fans to the update. You can gain hundreds of views with only seconds of work with the magic of social media.

Automate everything that you do that is repetitive. Especially good things to automate are things like link trading and site map building. Automation will make sure that it gets done, and will save time for you to work on more profitable things.

A clear understanding of the main idea of the site should be gotten in 30 seconds or less. Streamline the site if it does not already achieve this to make it faster for visitors to get the point of your site faster.




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