Wednesday, July 24, 2013

How To Run A Great Video Marketing Strategy

By Abigail Harris


Video marketing is the future of marketing. It is so easy to grab your camera, make a video and put it online. High speed Internet makes video sharing a snap. Read on for some great tips about video marketing.

You shouldn't allow video marketing to intimidate you. Creating videos is as simple as having a tripod and video camera. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.

Use video marketing to reach out to your customers. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. You should try giving away some freebees to customers that ask questions.

Great content is critical if you want a video to go viral. You can make great videos without a top-quality camera. As long as the content is important to viewers, they'll watch it. However, you should still have a video camera of decent quality.

For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. You can show them step-by-step how to do it and get new customers this way as well.

When you go to a convention or other event, bring along the recording camera. You'll probably end up meeting people that are experts in your field that you can get interviews from. If you are offering a speech, always have it recorded.

Make sure you share your videos! Email your videos to all your family and friends, and encourage them to do the same. Post a link to it on your blogging site. Let current customers know about it by sending an email message or other type of communication. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the word to everyone!

Stick to the topic and be sure to keep your focus. It's simple to get lost when talking sometimes. Create a video outline, and stick to it. Stick to the topic and it will turn out great.

Video marketing brings great rewards. But, without knowing what you're doing, you cannot fully utilize the power that video marketing technology can bring to your business. Take this advice to heart, and you will succeed in promoting your business through video marketing.




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